Sunday, February 9, 2020

How to Become an Instagram Influencer



With the launch of Instagram in 2010, it has become an indispensable part of digital marketing. It is a great tool especially if you want to reach the millennial consumer.


A current survey shows that Instagram has over a billion monthly active users. If you want to reach the maximum audience, it is necessary that you have a presence on Instagram.



In this blog, we will talk about how to create an account on Instagram and how to get more followers.



Process of setting up an Instagram account


You can access IG on the web, but most people prefer to use the mobile version. For setting up an account, you will require a smartphone.


Step 1: Signing up


After installing the app, you can either sign up by making a new account or by using your FB account for registering in.



Use the business account that you have used in your other social media pages. The username should be synonymous with your brand name or related to it. 


Step 2: Profile picture


Use an image that people can recognize your brand even in that small circle. Use a clear, crisp and pixelate free image. Your logo or acronym of the brand can work great for you.


Step 3: Biography


It is the first thing a user will notice about your brand. So, use your bio to tell people about your brand and its goal. Also, here you can add a link, so use it well. Use a link for a landing page like your current blog or product.


Step 4: Connecting with other social media


After making an account, make sure you connect your IG account with your profile on Facebook and Twitter. It will help drive traffic from there too.


Tips for getting more followers on Instagram



  1.     The hashtags approach 


Hashtags are one of the best ways to make your content visible and searchable on the internet. It makes people aware of your content on the net, and now you can even follow them. But you also have to use them correctly, in order to get the desired effect.


The hashtags have been divided into three categories by experts: 


Brand hashtags: You want your brand to be popular amongst users and for that, your hashtags should be in accordance with your brand. It can be your brand’s tagline, or slogan or the vision. For instance, the hashtag of KitKat is #have a break which is their slogan too. 


Campaign hashtags: They are in accordance with the current product, competition, or strategy that you are creating. Like #Canvalove, it allows the people to see the beautiful designs of Canva. 



Trending Hashtags: The trending topic on the internet or famous hashtags like #motivationmonday can be a great tool for your marketing campaign. 


Content Hashtags: Use or make hashtags that are relevant to your brand and its work. 



  1.     Always share content which is relevant to your audience


Whatever you post on your feed should be relevant to the users. Posting amazing images won’t work if they don’t justify your brand or the needs of your customer.


Also, keeping this in mind, don’t use you one link on Instagram by having a single link to your website. Keep changing the link according to your current content, whether it is promoting a product or blog posts or so on. 



  1.     Work on your content strategy


Posting content on Instagram is not enough. You require a content strategy. That means you need to know how often you should post on Instagram. If you post too often, it will frustrate the audience, and people will unfollow you.


If you post too little, users will forget about you,] and them following you or not is the same thing.


But you can do one thing- you can bulk image, and then schedule them so that they will post automatically on the allotted times. This way you will have consistent content, and the number of content will not be overwhelming or underwhelming. 



  1.     Use Instagram stories


If you want to post more or stay connected with your consumers, you should make use of Instagram stories. For 24 hours, you can post a lot of videos about your brand or images for an event. And more people will see it as they are afraid of missing out.


You can use Canva’s stories templates for making your Instagram stories more appealing. 



  1.     Using people’s face in your vision is a great option


People trust a brand more when they can see real people selling and using the products. So, when using images in your content, make sure that you add an image of an employee smiling at an event or a person using your product and looking happy.


Use authentic images and capture the emotion of the person to deeply connect with your audience. It will increase your engagement level and will get you more likes and comments. 


Follow these tips to create an account on IG and get more followers. Without a good number of followers, your IG account will never be successful.




No comments:

Post a Comment